The Better Cultured Milk

A long-standing favourite, VITAGEN is Malaysia’s first and No. 1 Cultured Milk brand since 1977, nourishing Malaysians for over four decades and counting.

So exactly what goes into every iconic bottle? Read on to find out.

Premium Ingredients

Formulated with billions of clinically proven probiotics

VITAGEN contains live, active probiotic cultures known as Lactobacillus acidophilus and Lactobacillus paracasei that are specially imported from the Chr. Hansen Laboratory in Denmark - a world-class renowned facility specialising in the production of premium probiotics. Made by fermenting skim milk with real fruit juice, you can expect the best in every VITAGEN bottle.



VITAGEN was born

Inspired to democratise good gut health, Malaysia Milk Sdn Bhd (MMSB), introduced VITAGEN in 1977, establishing VITAGEN as the first cultured milk drink in Malaysia.


Here to stay

VITAGEN continues to enjoy steady popularity as the nation’s favourite cultured milk drink till today. Widely available from sundry shops to hypermarkets, our iconic bottle is a staple in homes nationwide.

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