The Better Cultured Milk
A long-standing favourite, VITAGEN is Malaysia’s first and No. 1 Cultured Milk brand since 1977, nourishing Malaysians for over four decades and counting.
So exactly what goes into every iconic bottle? Read on to find out.
Formulated with billions of clinically proven probiotics
Goodness all around
VITAGEN is made by fermenting skimmed milk with billions of probiotic cultures. Designed to withstand the journey through our gastrointestinal tract, these probiotics help to colonise the gut. As a result, they help to prevent bad bacteria from forming andupsetting our digestive system.
Apart from keeping our gut microbiome balanced, the probiotics in VITAGEN also help our body to absorb nutrients from food more efficiently.
Good bacteria is essential for gut health
Not all bacteria are bad. In fact, our body is full of both good and bad bacteria. Good bacteria, also known as probiotics, are the good ones that keep us healthy.
Consumed by millions around the world for its health benefits, probiotics are available in various forms such as yogurt, kefir, kombucha and cultured milk drinks such as VITAGEN.
Reset & restore
Falling sick and taking antibiotics is something we can all relate to. Antibiotics are however, a double-edged sword. Known to kill the bad bacteria in our body, they also wipe out the good ones in our gut.
To offset the effects of antibiotics, we recommend taking VITAGEN daily to efficiently replenish and restore good bacteria into your body after a course of antibiotics to improve your gut microbiome and getting your health back to its optimal state.
VITAGEN was born
Inspired to democratise good gut health, Malaysia Milk Sdn Bhd (MMSB), introduced VITAGEN in 1977, establishing VITAGEN as the first cultured milk drink in Malaysia.
Here to stay
VITAGEN continues to enjoy steady popularity as the nation’s favourite cultured milk drink till today. Widely available from sundry shops to hypermarkets, our iconic bottle is a staple in homes nationwide.